Dealer Success Video: “Because it's Effective, it's Cost-Effective”

We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello

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5 Reasons Smart Dealers Need Smart Email Marketing

Let's just address the elephant in the room: Email marketing gets a bad rap. People set up throw-away email addresses so they don't have to give marketers their real ones.

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Naked Lime Dealer: Best Month in 37 Years For Service

At Naked Lime, we pride ourselves on our people, our services, and the results we produce for our dealers. Glenbrook Dodge offers advice to dealerships who are on the fence about

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Marketing Success Story from a Dealer with the “Complete Package”

Naked Lime strives to not only provide excellent marketing solutions for dealers, but to be a partner in making their lives easier and more profitable. Read one customer's take on

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Mystery-Shopping Dealership Email Marketing

You just finished a sale with a brand new customer. She leaves your dealership happy to own a new vehicle. But if your dealership sends her irrelevant automated messages, spam

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It's Common Sense – Follow the Leads that Convert

  In marketing, it’s all about the numbers. Our studies show that for some dealerships: 45% of dealership leads come from the internet. Internet leads only convert at 10%. Dealers

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What Will You Learn at Digital Dealer? This.

Dealers, are you still using the same marketing playbook as your competition? How do you communicate with customers in a market where every message counts? Gone are the days of

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Costly Assumptions Dealers Make About Car Buyers

There used to be three accepted steps in the car-buying process: Stimulus (feeling the need for a product). First Moment of Truth (encounter with the product). Second Moment of Truth

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Take the Madness Out of March

Step up your game with Naked Lime. Our marketing and advertising services are designed to work as one so every shot is a slam dunk. Man-to-man coverage only works if

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