Stop Wasting Your Time on Social Media

A recent article from Auto Dealer Monthly took a critical look at efforts made by dealers to generate leads using social media. It turns out that those efforts have been

Continue Reading

7 Steps to Twitter Q&A Success

You’ve seen your favorite celebrities featured in Q&As on Twitter. You watched hundreds of fans engage with them and ask questions. You wondered if you could use a Twitter Q&A

Continue Reading

Your Digital Marketing – One-Trick Pony or Three-Ring Circus?

  While you’re busy jumping through hoops like a circus performer to keep up with the latest search engine algorithm changes, don’t forget that the best performances have many acts.

Continue Reading

Four Questions to Improve Your Social Media Strategy

If your social media manger is also your used car sales manager, F&I manager, cashier, or lot attendant, you aren’t alone. A Ragan/NASDAQ OMX Corporate Solutions survey revealed that 65%

Continue Reading

Get More Value From Your Tweets

Want to make sure you are getting the most value out of your tweets? Ever wondered which word or phrase should get the hashtag (#), or how to shorten a

Continue Reading

Tools for Measuring Auto Dealers' Twitter Accounts

If you’ve taken the advice of social media experts, you’ve started a twitter account and have been busy tweeting.  If you’ve been at it for a while, you probably have

Continue Reading

Drive More Traffic To Your Site Through Tweeting

According to co-founder Biz Stone, Twitter supports over 800 million search queries PER DAY. This is a great opportunity for you to drive more quality traffic to your dealership website.

Continue Reading

Social Media Matters in Real Life: Large Scale and Small Scale

You’ve probably heard it, or you may have even said it yourself: “Social media is just a fad. It’s just a time-waster. It doesn’t actually matter; only real interactions matter.”

Continue Reading

The Statistics Say It All

The numbers don’t lie: dealers can’t ignore social media marketing. Social media marketing goes beyond Facebook and Twitter. The concept also covers online communities, blogs, or other online collaborative media-

Continue Reading

Traditional Media Versus Social Media

Social media is a whole new activity that has wormed its way into our culture. Potential customers check their Facebook and Twitter accounts, sometimes hourly. They will see your company

Continue Reading
View More