As dealership profits are squeezed and industry sales level off, whispers of the “P” word—plateau—seem to have become reality. That new reality means dealers need to reevaluate the way they…
Continue ReadingAuthor: Naked Lime Marketing Date: October 31, 2017
Topics: Market Strategy
There’s no denying it: Dealership marketing is getting harder. Emerging channels, advancing technology, and savvier customers all contribute to the challenge of executing a comprehensive, successful marketing strategy. So what’s…
Continue ReadingAuthor: Naked Lime Marketing Date: July 14, 2017
Topics: Market Strategy
Naked Lime's latest whitepaper, Social Media is More Than a Popularity Contest, takes a fresh look at automotive social media marketing. “Social media doesn’t sell cars” is still a common…
Continue ReadingAuthor: Naked Lime Marketing Date: February 15, 2016
Topics: SEO and Social
Digital marketing for car dealers keeps gaining importance as a way to set yourself apart from your competition. To help you make the most of your digital strategies in 2015, Naked Lime offered three…
Continue ReadingAuthor: Naked Lime Marketing Date: February 4, 2016
Topics: Events
Though probably not written in stone, a few service marketing “rules of the road” have been around for a long, long time: Use the time and mileage service interval. Market…
Continue ReadingAuthor: Naked Lime Marketing Date: May 21, 2014
Topics: Servicing Your Customer
