The 4 Dealership Laws of Attraction

As dealership profits are squeezed and industry sales level off, whispers of the “P” word—plateau—seem to have become reality. That new reality means dealers need to reevaluate the way they

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Whitepaper: Building A Multi-Channel Marketing Foundation

There’s no denying it: Dealership marketing is getting harder. Emerging channels, advancing technology, and savvier customers all contribute to the challenge of executing a comprehensive, successful marketing strategy. So what’s

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More Than a Popularity Contest: Social Media for Car Dealers

Naked Lime's latest whitepaper, Social Media is More Than a Popularity Contest, takes a fresh look at automotive social media marketing. “Social media doesn’t sell cars” is still a common

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What We Hope You Learned in 2015: Naked Lime Whitepaper Wrap-up

Digital marketing for car dealers keeps gaining importance as a way to set yourself apart from your competition. To help you make the most of your digital strategies in 2015, Naked Lime offered three

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New Rules of the Road for Automotive Service Marketing

Though probably not written in stone, a few service marketing “rules of the road” have been around for a long, long time: Use the time and mileage service interval. Market

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