The Best Way to Increase Dealership Sales? Know Your Service Customers.

The way customers interact with your dealership today is noticeably different than it was twenty years ago. Your customers used to drag their children into the dealership, knew little about

Continue Reading

Digital Strategy Series: Uncovering Leads in Your Own Data

You know the important role marketing plays in your dealership. But, with all of the digital channels available today, it’s increasingly difficult to understand the different options and how they

Continue Reading

Who was Vilfredo Pareto, and Why Should Dealers Care?

There’s an old saying in business that about 80 percent of your sales comes from 20 percent of your customer base. In truth, this ratio holds strangely true in a

Continue Reading

Happy Customers, Happier Sales Staff: Bert Ogden Dealership Marketing Success Story

Good dealership marketing is always an asset, but how often do you hear that a marketing service actually changed the way the dealership does business? Read how it happened for one

Continue Reading

Dealership Service-to-Sales Success Story from Nissan of Melbourne

We work hard every day to make business better for dealerships, and happy customers make us happy. Read on for the latest dealer marketing success story. Dear Naked Lime, When

Continue Reading

Dealer Success Video: “Because it's Effective, it's Cost-Effective”

We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello

Continue Reading

Disrupt the Cycle, Part 3: Making the Best Offer

Our last post on disrupting the Sales and Service cycle introduced the idea of presenting a pre-selected sales offer to customers in your Service drive to reduce defection. The secret

Continue Reading

Disrupt the Cycle, Part 2: Limited Service Defection

Last week we talked about using your marketing as a tool to overcoming brand defection, which is one of the biggest obstacles to creating lifelong dealership customers. But there's another thing putting a

Continue Reading

Disrupt the Cycle, Part 1: Reduced Brand Defection

Using real market information to target your dealership’s marketing messages lets you send the right message through the right channel to the right people. It’s a proven way to start

Continue Reading

Fix Your Dealership's Service Marketing: Part 5

Faithful readers, you've made it. The last installment in our Service Marketing series. Thanks for sticking with it, and hopefully picking up some useful tips along the way. Everything up

Continue Reading
View More