A Better Digital Marketing Playbook, Part 1: The Right Data Matters

Once upon a time, Google introduced the world to the Zero Moment of Truth, or ZMOT. ZMOT is more than a fun acronym. It symbolizes each and every digital interaction

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Stop Using the Same Playbook as Your Competition

  How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant

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Costly Assumptions Dealers Make About Car Buyers

There used to be three accepted steps in the car-buying process: Stimulus (feeling the need for a product). First Moment of Truth (encounter with the product). Second Moment of Truth

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The New Car-Buying Cycle: Don't Just Adapt. Disrupt.

Entitled. Spoiled. Impatient. Apathetic. Those are all descriptors given to Millennials, or Generation Y, or the people we've all been told aren't interested in buying cars, but conversely, are the

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